Documentary Biebermania, Thomas Gibson, show the roots of pop phenom Justin Bieber



Directed by Thomas Gibson and released in Brazil by Music Brokers, Biebermania the documentary leaves no doubt that to pop culture knows no borders, especially when dealing with a phenomenon like the teen idol Justin Bieber. At 14, he won the contest of young talents in Ontario, Canada, where he was born. After posting amateur video of his own song playing on the Internet, was discovered by a recording company entrepreneur, became the target of sponsorship dispute between artists and producers in the music industry's U.S. postage Justin Timberlake and Usher, and less than a year, has won hundreds of thousands of fans.

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Especially idolized by children and adolescents in different countries, including Brazil, the seven tracks from his debut album, My World, were successful in the Billboard Hot 100. His most recent album, My World 2.0, ranked first on radio in Europe and the United States, and has surpassed 5 million copies sold. His numerous videos on social networks were seen by more than 100 million people. But not just the official numbers make the trajectory of Bieber amazing, how they evaluate players, commercial directors and critics interviewed in the documentary. They list the boy's attributes that contribute to the consolidation of an artist favored by the addition of talent and technological possibilities.
Internet sensation of the worldwide phenomenon, the singer looks and gentle beauty that appeals to female audiences. The naive aspect, the analysts ensure attracts the girls, who are encouraged by mothers, the credibility promoted by the atmosphere of innocence. Experience as an autodidact Bieber collaborated to acquire maturity and resourcefulness, and maternal influence afforded her spontaneity, since it was first to "trust" in the ability of the boy, who as a child, tried the piano and guitar sounds, among others instruments, and sang with sweet tone, which continues to preserve the entire repertoire.
Social NetworksRespondents director Thomas Gibson did not clarify whether the use of social networks was suggested by professionals as a strategy at first intuitive act or adolescents, but are unanimous in approving the tool as a major instrument of the music industry today. For them, the closeness with the fans and the opportunity to promote new songs and not depend on the organization of mega-events or the intricate system of recording, promotion and distribution of CDs are overweight.
Because it is a documentary about a musical phenomenon, the film lacked at least some extracts from the artist's performance on stage. But, as proposed, the study points to several approaches to thinking about the world of pop stars and their instant