segunda-feira, 4 de abril de 2011

Justin Bieber will be champion in Brazil on YouTube copyright

Should not exceed £ 1 million the total amount to be paid in June, the artists who had performed in to YouTube Brazilian music - will be the first transfer ofcopyright of its kind in the country Ecad, the body responsible for the operation, raised R $ 432.9 million in 2010, but the digital media accounted for only 0.5% of this, being that YouTube should not represent evenhalf of this small part - and the musicians receive only75.5% of what is collected. The largest portion of themoney will go to foreign artists - and, according toEcad iG said, the teen idol Justin Bieber is on top of the list.


Get into consideration all the videos (which containcopyrighted works) accessed the site in the countrysince June 2007 when it was launched on the Brazilian version of YouTube, through December2010 - as the agreement for the transfer was signedin July last year, the Ecad only began receiving inSeptember, so all these videos are included in the collection of 2010 of $ 432.9 million. The calculationsare not yet completed, since the ECAD data waits for the end of last year, but it is possible to estimate thetransfer - and the leadership of Bieber is seen ascertain by the agency.


While digital media represent a small part of the collection of Ecad, they form the fastest growingsegment in 2010, regarding the payment ofcopyrights, with an increase of 360% over theprevious year. "How YouTube is the main channelwithin that category, the distribution and the rankingwill be separated only for the site, not to distort otherrankings, " said Mario Sergio Campos, executive manager of distribution of Ecad.

To receive a song that was a hit on YouTube, the author or artist must join one of nine institutions in theEcad. It is also necessary to reach a minimumnumber of views, so that the return calculated is more than a cent - according to estimates by the body, this"cut score" should be above 5000 views. The Ecadestimates that most of the value will be paid to foreignartists.



The Brazilians who currently top the list are a folk band and Joao Bosco Vinicius, with the song "Without that heart," whose official video was viewed nearly 1.5 million times on YouTube. But this is not a loose lead, or you may be exceeded when the missing data are computed. It's something that can not happen with Justin Bieber.
The teenage star led easily through the list and is helped by including parodies that appeared on the internet to make fun of him. The Brazilian video Justin Biba, "in which a malicious letter is sung over the melody of the song" Baby, "Bieber, had more than 23 million views on the site. This hearing will fatten the wallet of the Canadian singer, since he is the creator (along with Usher and Ludacris) of the notes and rhythm of the song.
Other composers will be presented by the success of videos in which they do not appear. The singer Vanusa, for example, will benefit from the rights holders of the song "Dream of a Clown" by Mark Anthony, who died in 1992. The interpretation in which forgets the lyrics at a show in Manaus, had more than 1.5 million views on YouTube. Vanusa not be paid, because it is a live presentation, for which she has won the rights for interpretation in the show, according to Ecad - much as another video of the singer in which she misses the national anthem, not will generate revenue for music to be in the public domain.
From June there will be transfers to semi-successful artists on YouTube, with six months of delay - that is, in December will be paid the value generated by videos viewed in the first half, and so on. Google, owner of the site, does not comment on details of the agreement with Ecad. Just say, through their spokesmen, who is "committed to the preservation of the copyright in their platforms." According to Ecad, the site pays 2.5% of its revenue in royalties. "We hope the bill YouTube increasingly providing more transfers to the artists that create access to the site," says Mario Sergio.

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